Delhi, 06th November 2026: Krone Professional, the premium professional haircare and treatment brand from CavinKare, is expanding its presence with its entry into e-commerce, extending its reach beyond its established network of premium salons. Featuring its signature Shine Bond and ProBoto-X home-care ranges, the brand aims to bridge professional salon care with everyday haircare routines by extending access to its portfolio through e-commerce. Unveiled at Nykaaland, this move marks a new chapter in the brand’s growth, bringing professional haircare expertise closer to consumers and enabling them to continue caring for their hair between salon visits.
Commenting on the development, Ms. Amudhavalli Ranganathan, Director – New Initiatives & E-Commerce, CavinKare, and Executive Director, CK Group of Educational Institutions, said, “The growing convergence of digital commerce and specialised beauty care is reshaping how consumers discover, access and integrate professional care products into their everyday routines. For brands, e-commerce is not just an additional sales channel, but an opportunity to extend their expertise to a wider consumer base while building stronger connections between professional services and at-home care. Krone Professional’s debut on Nykaa marks an important step in this direction, bringing its salon-grade haircare approach to digitally engaged consumers and making professional haircare solutions more accessible beyond salon visits. As we continue to evolve our distribution strategy, our focus remains on creating greater accessibility for consumers while building on the brand’s professional salon legacy.”
The online portfolio features two of the specialised home-care ranges, Shine Bond and ProBoto-X, designed to extend professional haircare beyond salon visits. Shine Bond includes a sulphate-free shampoo, masque and leave-in serum, with macadamia oil and quinoa protein in the masque and serum to help moisturise, soften and enhance shine, while managing frizz for up to 72 hours. ProBoto-X comprises a sulphate-free cleanser, nourishing masque and satin serum, featuring ingredients such as hydrolysed protein, hydrolysed keratin and argan oil to nourish hair, improve shine and provide frizz control for up to five days, while helping reduce breakage and the appearance of split ends. Together, the ranges offer targeted at-home care to complement professional salon treatments.
Mr. Ashrit Pattanaik, Business Head, Krone Professional, CavinKare, said, “At Krone, we believe hair is a person’s crown—an expression of their individuality, style and confidence. Our purpose is to bring together scientific expertise, premium care and professional artistry, empowering hairdressers and the consumers they care for. With Shine Bond and ProBoto–X now available on Nykaa, we are extending that philosophy beyond the salon, helping consumers care for their crown every day. Our Nykaaland message, ‘Your Hair Is Your Crown. You Own It.’, celebrates that sense of confidence and ownership.”
At Nykaaland, Krone Professional brought this philosophy to life through live hair consultations, photo opportunities and interactive games. Centred on “Your Hair Is Your Crown. You Own It.”, the experience invited visitors to celebrate their individual style while discovering home-care solutions suited to their hair needs.
